Wessanen Acquires Plant Based Food Brand
Wessanen, a leader in the European market for healthy and sustainable food, has acquired Abbot Kinney’s, a fast growing innovation leader in plant based yoghurt alternatives and ice-cream. Founded in 2014, Abbot Kinney’s has already built a leading position in its category in health food stores in The Netherlands and has started to build a strong presence in key markets across Europe.
Plant based food is at the heart of the Wessanen strategy and dairy alternatives is one of its core categories, present across all key countries in Europe and beyond. Abbot Kinney’s plant based yoghurt alternatives and ice-cream are a welcome addition to Wessanen’s Dairy Alternative category, which until now for the larger part consisted of ambient drinks. Moreover the brand fits very well into Wessanen’s existing portfolio of healthy and sustainable brands.
Christophe Barnouin, chief executive of Wessanen, comments: “Driving the change to plant based food is the essence of our strategy. The acquisition of Abbot Kinney’s is a further step in accelerating growth and innovation in our core categories. Beyond drinks, the segment of plant based yoghurt alternatives and ice-cream is an excellent and so far mostly untapped growth opportunity for us. Abbot Kinney’s is a fast growing and innovative brand that has developed a range of strong products which we believe will thrive within the Wessanen family.”
