FDBusiness.com

WILD develops new concepts due to India approving steviol glycosides

 Breaking News
  • Ferrero to Acquire US Confectionery Company Ferrero Group is acquiring Ferrara Candy Company, the third largest non-chocolate confectionery company in the US, from L Catterton, the biggest and most globally consumer-focused private equity firm in the world. The terms of the transaction were not disclosed. Ferrara is best known as the maker of iconic brands such as Trolli, a leader in [...]...
  • Shift to Sustainable Food System in Europe is Possible – But Faces Challenges Making Europe’s production, consumption and trade in food environmentally sustainable is possible, but it will require a major shift in public attitudes, policies and knowledge and seizing current opportunities for change, according to a newly published European Environment Agency (EEA) report. The EEA report ‘Food in a green light,’ analyses the challenges Europe faces in shifting [...]...
  • Pet Food Producer Achieves 30% OEE Improvement and Brand Security With OAL Connected Wagg Foods, a leading producer of high-quality pet food, has increased its OEE efficiency by 30%, secured its packaging lines from errors and ensured full compliance with retailers’ code of practice with OAL Connected, a modular suite of packaging line software. Known for its laser-focus on quality, nutrition and product development, Wagg Foods prides itself on [...]...
  • Thirsty Business – How Water Reuse Can Benefit the Food and Beverage Industry By Martin Kunz, EMEA Segment Leader, Industry for Xylem’s Applied Water Systems business Only 2.5 percent of the world’s water is fresh water, and of that, only one percent is accessible as much is trapped in glaciers and snowfields. By one estimate, global fresh water demand will exceed supply by 40 percent in 2030 if current [...]...
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...

WILD develops new concepts due to India approving steviol glycosides

WILD develops new concepts due to India approving steviol glycosides
December 09
10:57 2015

WILD Flavors & Specialty Ingredients (WFSI) offers a wide range of appropriate concepts containing less sugar and fitting in a modern life style, due to the fact that The Food Safety and Standards Authority of India approved the use of steviol glycosides as a non-nutritive sweetener in November 2015.

Around the world, most people enjoy sweet treats. The demand for “indulgent” food and beverages is constantly growing, as well as the trend towards “healthy nutrition”. As a result, there is huge sales potential for products which contain less sugar than the originals but still taste good. In response to this development, WFSI has created appropriate solutions, such as products sweetened with stevia extract for the Indian market.

WFSI offers products with different levels of Rebaudioside A so that each manufacturer can select the sweetening system which best complements its products and price point. The ingredients expert has used steviol glycosides in successfully positioning many of its customers’ products ? everything from beverages to confectionery.

The stevia plant has a great deal to offer: it contains sweeteners from natural sources and has no calories, which makes it a promising sugar substitute. As great taste expert, WFSI began investing in stevia R&D years ago, and it has developed technologies to master the challenges in handling stevia.

In recent years, WFSI has worked in close conjunction with a trained panel of sensory experts to produce a wide selection of Taste Optimizing solutions. These products not only influence the sweetening profile of products, they can also mask a possible bitter off note. Adding bitter blockers inhibits the appropriate taste receptors in the mouth and reduces bitterness. Natural ingredients which improve the mouthfeel and finish the sweetening profile complement this concept. The experts at WFSI combine different natural taste components to create great tasting products with high consumer acceptance. The Taste Optimizers do not contain any sugar substitutes or sugar alcohols such as erythrite. They can be labeled as “natural flavors” in the finished product. WFSI customizes these functional flavors to each individual product in order to achieve the best possible effect.

To achieve sustainable success in India, it is essential to have knowledge of the regional market and of flavor preferences. WFSI has decades of experience in product development, knows international as well as local markets and customizes its products to the respective taste favorites. This makes the company compelling to its customers in India as well, including the region’s “big players” as well as smaller local manufacturers. Thanks to investments in sites and staff in the last few years, WFSI has greatly expanded its capacity and product portfolio for this important future market.

WILD Flavors and Specialty Ingredients focuses on outstanding flavor, functionality, quality, and safety of its products.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements