FDBusiness.com

WILD’s innovations for energy drinks -Trendy flavor combinations

 Breaking News
  • Kerry Group Announces Two Further Strategic Acquisitions Kerry Group, the global taste, nutrition and consumer foods business, has announced that it has agreed to acquire Ariake USA, the North American Business of Ariake Japan Co, and Southeastern Mills North American coatings and seasonings business (SEM), both deals are subject to customary closing conditions. These acquisitions further enhance Kerry Group’s foundational technology portfolio, [...]...
  • DMK Group and FrieslandCampina Sign Manufacturing Agreement Royal FrieslandCampina and DMK Group have signed a contract manufacturing agreement for mozzarella and yellow cheese production. The agreement will become effective in 2019. FrieslandCampina will supply the milk of its member dairy farmers to DMK. DMK will provide the production facilities and expertise at Hoogeveen (Netherlands) and Georgsmarienhütte (Germany). For this purpose, DMK will [...]...
  • Barry Callebaut Completes Deal With Burton’s Biscuit Company in the UK After signing an agreement with Burton’s Biscuit Company, the UK’s second biggest biscuit manufacturer, for the long-term supply of over 12,000 tonnes of chocolate and compound per year on September 19, 2018, Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has now successfully closed the transaction. The deal also entails Barry Callebaut [...]...
  • Carlsberg Group Increases Ownership of Super Bock Group in Portugal The Carlsberg Group has acquired 28.5% of the shares in Viacerm which is the controlling shareholder of Super Bock Group, holding 56% of the shares. The other 44% of the shares in Super Bock Group are owned by Carlsberg. Super Bock Group is the market leader in Portugal, holding a market share of 47% with a [...]...
  • UK Restaurant Numbers Fall 2% in a Year The number of restaurants in Britain slipped by 2.0% over the year to September 2018, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals – equivalent to more than 10 closures a week. The exclusive research shows that Britain had a total of 26,892 restaurants at September. The net fall of 539 [...]...

WILD’s innovations for energy drinks -Trendy flavor combinations

April 28
14:10 2014

WILD offers concepts for innovative solutions in the strong growth market
of energy drinks: its products include tart options as well as refreshing
thirst quenchers which incorporate energy drinks into other segments from
the beverage market. The company’s portfolio also features sugar free
products.
The overall market for energy drinks is continuing its growth trend: according to
the market research institute Canadean, in 2013 it rose by 8% in Europe
compared to the previous year. The positive trend is not only taking place within
the classic flavors: the market is also being driven forward by innovative
combinations such as “Energy plus juice.” In 2013, year on year figures showed
growth of more than 20%. The “Energy plus flavor” sector also saw an increase
of 7% versus 2012.


Consumers are always looking for new and innovative flavors as an alternative to
classic energy drinks. Today’s trends involve more and more crossover products
that blend energy drinks with other segments from the food and beverage
segment.
A tart and fruity flavor
WILD has responded to this development by creating its new “Sour Energy”
product range. The inspiration came from the candy sector, where these kinds of
flavor notes can be found in fruit gums such as sour apple rings. WILD has
focused on fruits which typically have a tart note and now offers this innovative
concept in different flavors including apple and lemon. This product portfolio is
generating attention, not only among those who love sour flavors, but also with
consumers who are looking for something other than classic energy drinks but
still have the kick of an energy drink.
Refreshing thirst quenchers
Energy drinks are being enjoyed more and more as an everyday thirst quencher.
WILD analyzed this change in consumption situations and applied its energy
drink concepts both to the classic soft drink segment and to near waters. WILD’s
portfolio has a selection of vitalizing products: energy drinks blended with
carbonated soft drinks in the flavors apple, lemon and cherry cola, and all are
available as classic energy drinks as well. A similar blend features near waters
combined with energy drinks. Here WILD offers “Clear Energizers” in different
flavors such as lemon or pink grapefruit. The company developed trendy new
low-calorie concepts which help position the energy drinks as caffeinated thirst quenchers.

Another merging segment creating new sales potential is WILD’s “energy / dark
malt” concept. Based on malt extract, this product has a brand new flavor profile.
Consumers know malt as a source of energy, which makes it the ideal link to
energy drinks. Manufacturers can round out their concept with a distinctive note
such as coffee or vanilla.
A classic kick without sugar
No-calorie options have become an indispensible part of the classic soft drink
market. WILD has developed a concept called “Energy Zero”: it contains no
added sugar and thus is lower in calories than classic energy drinks. These
drinks still offer consumers the same vitalizing effect and flavor of standard
energy products. Customers can leverage the new concept to expand their
classic energy portfolio to include no-calorie beverages. “Energy Zero” also
opens up options in addition to diet beverages, which will appeal to other target
groups and breathe new life into the market.
Energy drinks blended with juice, with near waters or carbonated soft drinks,
featuring all natural ingredients or unique flavors ― all of WILD’s products in the
energy sector offer creative ideas and compelling concepts which provide major
potential for further growth throughout Europe.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements