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William Jackson Food Group Acquires Belazu

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William Jackson Food Group Acquires Belazu

William Jackson Food Group Acquires Belazu
December 03
09:35 2018

William Jackson Food Group, a UK-based a sixth-generation family business, has acquired premium ingredients brand Belazu for an undisclosed sum. Belazu is the UK’s top-selling balsamic vinegar and premium olive oil brand. In addition to selling into Waitrose, Sainsbury, Tesco and Ocado, the international brand operates across premium food service channels with high-quality authentic Mediterranean olives, antipasti, grains, pastes and vinegars. Belazu employs around 160 people at its manufacturing facility in Greenford, Middlesex.

William Jackson Food Group recently sold its Aunt Bessie’s branded frozen food business to Nomad Foods, the leading frozen foods company in Western Europe, for approximately €240 million. The Aunt Bessie’s brand holds number one and number two market share positions, respectively, within frozen Yorkshire puddings and frozen potatoes.

Norman Soutar, chief executive of William Jackson Food Group, comments: “The strategic sale of Aunt Bessie’s earlier in the year has enabled us to redefine the group for the next phase of its growth. The group has been around for 167 years and has changed significantly during that time, and with each change our family shareholders have taken a long-term view to ensure a robust business remains in place for future generations. We’ve been looking to enter the fast-growing premium segment of the foodservice channel and believe this acquisition, in addition to our purchase of Wellocks earlier in June, has really exciting potential for the future.”


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