FDBusiness.com

Winnovation Lab – The Ideas Laboratory of Pernod Ricard Bodegas

 Breaking News
  • 2 Sisters Food Group Sells Christmas Puddings Business to Valeo Foods 2 Sisters Food Group is selling its Matthew Walker Christmas puddings business to Valeo Foods Group, the fast-growing international ambient foods producer, for £67 million. The Matthew Walker business, based...
  • Carlsberg Gives Latest Green Fibre Bottle Update Carlsberg Group has given an update on its journey to create the world’s first ‘paper’ beer bottle made from sustainably-sourced wood fibres that is both 100% bio-based and fully recyclable....
  • Loma Launches New RUN-WET IQ4 Metal Detector Loma Systems, a leading manufacturer of high performance metal detectors, checkweighers and x-ray inspection systems for the global food and pharmaceutical industries, has introduced new RUN-WET® specification to its range...
  • Campari Group Expands Brands Portfolio Campari Group, the Italian and international drinks business, has acquired a controlling interest in Mexican super premium brands Ancho Reyes spicy liqueur and Montelobos mezcal. In 2018 the net sales...
  • Winners of the 2019 Global Bottled Water Awards The winners of the 2019 Global Bottled Water Awards were announced at an awards ceremony held at the iconic Burj Al Arab, during the 16th Global Bottled Water Congress in...

Winnovation Lab – The Ideas Laboratory of Pernod Ricard Bodegas

Winnovation Lab – The Ideas Laboratory of Pernod Ricard Bodegas
April 17
09:58 2015

Pernod Ricard Bodegas has created a start-up company to produce new concepts in the world of wine.

Faithful to its innovative spirit, Pernod Ricard Bodegas, world leader among Spanish wines in value, has created the Winnovation Lab, a start-up company working to create new concepts in the world of wine and seeking to become a leader in innovation in the wine sector in our country.

Winnovation Lab has been created to become the Pernod Ricard Bodegas ideas laboratory, promoting collective creativity and imagination and transforming them into disruptive ideas, leading new and experimental thinking in the world of wine.

Winnovation Lab aims to challenge the rules of the world of wine, devising new concepts that can be appreciated by consumers and generate long-term value.

It aims to be close to consumers, testing the products directly with them, to know their tastes, capture trends and identify new needs, being flexible in the process between the generation of ideas and their testing on the market.

The first project of the start-up company is ‘Sin rodeos’, a different and ground-breaking proposal for young non-experts in wine, soon to be released on the market.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements