FDBusiness.com

Winnovation Lab – The Ideas Laboratory of Pernod Ricard Bodegas

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

Winnovation Lab – The Ideas Laboratory of Pernod Ricard Bodegas

Winnovation Lab – The Ideas Laboratory of Pernod Ricard Bodegas
April 17
09:58 2015

Pernod Ricard Bodegas has created a start-up company to produce new concepts in the world of wine.

Faithful to its innovative spirit, Pernod Ricard Bodegas, world leader among Spanish wines in value, has created the Winnovation Lab, a start-up company working to create new concepts in the world of wine and seeking to become a leader in innovation in the wine sector in our country.

Winnovation Lab has been created to become the Pernod Ricard Bodegas ideas laboratory, promoting collective creativity and imagination and transforming them into disruptive ideas, leading new and experimental thinking in the world of wine.

Winnovation Lab aims to challenge the rules of the world of wine, devising new concepts that can be appreciated by consumers and generate long-term value.

It aims to be close to consumers, testing the products directly with them, to know their tastes, capture trends and identify new needs, being flexible in the process between the generation of ideas and their testing on the market.

The first project of the start-up company is ‘Sin rodeos’, a different and ground-breaking proposal for young non-experts in wine, soon to be released on the market.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements