FDBusiness.com

World record-breaking Brazilian runner endorses Lacprodan® HYDRO.365

 Breaking News
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...
  • UK Health Costs of Obesity Soaring Money spent last year on junk food advertising in the UK far outweighs the amount Government is able to spend on healthy eating campaigns, leading to an unbalanced environment pushing us towards unhealthy choices, according to new analysis by the Obesity Health Alliance (OHA). Junk food brands are spending 27.5 times more on advertising their products [...]...
  • The End of EU Sugar and Isoglucose Quotas Will Benefit All Stakeholders EU sugar and isoglucose production quotas ended on 30 September 2017. At its recent conference at the Bibliothèque Solvay in Brussels, Starch Europe called on all stakeholders to embrace the benefits of this historic development. Speaking at the conference, Starch Europe president, Alain Dufait said: “As an industry, we find ourselves in a time of opportunity. [...]...
  • Scotbeef Purchases Blast Freezer From Blue Cube In a move to boost freezer capacity at its modern plant in Glasgow, leading UK fresh meat processing company, Scotbeef has purchased a BFT40 portable blast freezer from Blue Cube Portable Cold Stores – part of The Turner Group – after renting the unit for several years. Scotbeef is one of the largest privately owned fresh [...]...
  • Kasih Food Revitalises Hummus Range For International Market Kasih Food Production Co, a leading food production company in Jordan, has unveiled a new range of hummus products in Tetra Pak packages. With the new Mézete brand product line, the company aims to increase its share of the hummus market, projected to reach US$1.1 billion globally by 2022, according to Market Research Future. That [...]...

World record-breaking Brazilian runner endorses Lacprodan® HYDRO.365

World record-breaking Brazilian runner endorses Lacprodan® HYDRO.365
September 23
15:03 2015

Arla Foods Ingredients has appointed the Brazilian ultramarathon runner Marcio Villar as a brand ambassador for its flagship sports nutrition ingredient, Lacprodan® HYDRO.365.

Marcio, 48, regularly competes in extreme races held over hundreds of kilometers in harsh environments, so fast recovery between training sessions is essential. Lacprodan® HYDRO.365, a gold standard whey protein hydrolysate, is the perfect solution for helping athletes like him maintain a demanding program and hit peak performance levels when it really matters.

Marcio explained: “For me, it’s simple: if I can recover more quickly between training sessions then I can train more often and for longer, which will lead to improved performances in competitive events. Whey protein hydrolysates are more rapidly absorbed by my muscles than any other form of protein, which means I recover more quickly so I can push myself even harder.”

Recent events in which Marcio has participated include the Double Jungle Marathon, held in the Amazon rainforest over 509km, and the Badwater, a 434km race staged in the Death Valley desert in California. Earlier this year, meanwhile, he set a new world record for non-stop treadmill running, clocking up an amazing 827.16km.

Troels Laursen, Head of Health & Performance Nutrition at Arla Foods Ingredients, added: “We’re delighted to welcome Marcio as a brand ambassador. His achievements as an ultramarathon runner are extraordinary and he is particularly well known throughout South America, which is one of our key markets for sports nutrition ingredients. His endorsement is very valuable. It will enable us to deliver our messages about the benefits of whey protein hydrolysates in a persuasive and compelling way to ensure athletes understand the unrivalled benefits.”

A recent study demonstrated that endurance athletes consuming sports drinks containing carbohydrates and electrolytes plus Lacprodan® HYDRO.365 outperformed athletes using sports drinks alone. The athletes who consumed Lacprodan® HYDRO.365 before and after training performed better in a final 4km run-test than the sports drink-only group, with a mean improvement of 17 seconds.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements