FDBusiness.com

Yildiz Forms New Global Biscuit and Confectionery Business

 Breaking News
  • Müller Completes Largest Single Investment in Scottish Dairy Processing in a Decade Müller Milk & Ingredients has completed a £15 million project to substantially upgrade Scotland’s largest fresh milk dairy in Bellshill and secure 265 jobs. The project represents the largest single investment in Scottish dairy processing for more than a decade. It gives Müller’s Bellshill dairy the capacity to process more than 370 million litres of fresh [...]...
  • Changing Consumer Habits to Shape EU Agricultural Markets by 2030 The European Commission has published projections for the European agricultural markets to 2030 for a wide range of agri-food products, including meat, arable crops, milk and dairy products, and fruit and vegetables. The evolution of agricultural income and the environmental aspects of EU agriculture are also covered, as well as a special focus on the [...]...
  • Irish Grass-fed Beef – Opportunities For Healthier Diets Ireland’s climate means that the country is good at growing grass. It is well known that producing beef from grass results in lower costs than feeding animals on concentrates. But what about the consumer? Is grass-fed beef better than other types of beef for consumers? This was the focus of a Department of Agriculture, Food and [...]...
  • Change of Leadership at Edrington Edrington, the international premium spirits company, has announced that chief executive officer Ian Curle will retire in March 2019 after 15 years in that role. His successor will be Scott McCroskie, who is currently a member of the Edrington board and managing director of The Macallan. Ian Curle joined the business in 1986 through Edrington’s subsidiary [...]...
  • Guinness to Sponsor Six Nations Rugby The iconic global brand Guinness is to become the new title sponsor of the Six Nations, with the Championship to be known as the Guinness Six Nations from 2019. The Six Nations is one of the world’s best attended sports events and regularly attracts record TV and online audiences in the UK, France, Ireland, Italy [...]...

Yildiz Forms New Global Biscuit and Confectionery Business

Yildiz Forms New Global Biscuit and Confectionery Business
June 13
10:24 2016

Yildiz Holding, the largest food company in Central & Eastern Europe, Middle East and Africa, has brought together its core biscuit, chocolate, and confectionery businesses Godiva Chocolatier, United Biscuits, Ulker and DeMet’s Candy Company, to form a new global company called pladis.

The new entity unites internationally recognised brands Godiva, a leading premium chocolate brand worldwide, McVitie’s, a leading biscuit brand with a heritage in the UK and Europe, and Ulker, the leading biscuits and confectionery brand in Turkey and Middle East. Together they form a US$5.2 billion business, positioning pladis as a global leader in the category.

Murat Ulker, chairman of Yildiz Holding, comments: “Establishing pladis is the first step in realising the long-term strategy of Yildiz Holding. We are bringing together some of the world’s best loved brands and combining their 350 years of experience to form a new family company. We will be a global leader in biscuits and confectionery, and bring ‘bites of happiness’ to every corner of the world.”

PladisLogoWith 36 factories in 13 countries, pladis will employ 26,000 people and be led by a senior leadership team comprised of Cem Karakas, chief executive, and Ali Ulker, vice chairman focusing on innovation and quality. The company will operate on a regional basis, with each region responsible for the manufacturing and commercial activities of the full pladis brand portfolio.

Cem Karakas says: “We have significant growth ambitions for pladis with the aim to outperform the category standard year-on-year. This is supported by our capital position and the strength of our manufacturing as one of only two companies in the world that produce such a broad range of biscuits and confectionery. As one global family, we can be more agile, allowing us to innovate around our products and develop more brand synergies – which are already benefitting our business”.

UK managing director Jon Eggleton remarks: “The UK is an important part of our heritage and our future as we begin our new journey together as pladis. I am excited by the opportunity to keep growing as part of this new family with our UK customers and colleagues, and people who love our products everywhere.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements