FDBusiness.com

Sonoma Brands, a consumer products incubator and venture fund, has launched Züpa Noma, a single-serve and family sized chilled vegetable soup. “Whole without the bowl,” Züpa Noma is said to offer a convenient, on-the-go meal replacement or snack.

Sonoma Brands launched in January 2016 and Züpa Noma marks the first brand to launch under the Sonoma Brands incubator umbrella.

“Sonoma Brands’ mission is to push boundaries, invigorate dormant categories and adapt to ever-changing consumer needs,” said founder of Sonoma Brands, Jon Sebastiani. “The $8 billion soup category is ripe for disruption and we believe that Züpa Noma will revitalize the category with innovation, fresh ingredients and flavour that deliver a liquid feast. Growing up in the rich agricultural community of Sonoma, growing grapes, I have a deep-rooted appreciation for quality ingredients and that has influenced the high quality, organic vegetables that are found in our HPP produced fresh Züpa Noma soup.”

The name of this “better-for-you” brand stems from the rich history of the region that Sonoma Brands calls home. Züpa Noma comes in six flavours that reflect the culinary traditions of Sonoma, including Organic Tomato Gazpacho, Organic Yellow Pepper Habanero, Organic Beet Orange Basil, Organic Tomatillo Jalapeno, Organic Carrot Coconut Lime and Organic Cucumber Avocado Fennel.

Züpa Noma is certified organic, and is described as low-glycaemic, nutrient dense, high in fibre and absolutely delicious as well as being low in calories, low in sugar and offering a great source of vitamins, with ingredients such as pumpkin seeds, olive oil, turmeric and ginger.