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April 12
11:33 2013
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Pearlfisher’s Jonathan Ford speaks to the people behind the brands of the future. Those who harness creativity, design
and fearless ideas to create success. Here, Jonathan speaks to Simon Woodroffe, founder of YO!

“The thing you’ve got to do to make something happen is believe it. And I believed it.”

Well-known as a successful entrepreneur, Simon Woodroffe founded YO! Sushi in 1997, transforming eating into a complete entertainment experience. Today, he continues to revolutionise the way we think about all aspects of hospitality; the YO! empire now spans multiple concepts, including YOTEL, YO! Home, and YO! Zone.

Jonathan Ford speaks to Simon Woodroffe, founder of YO!


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