ABP Food Group Teams Up With Irish Shorthorn Society
The Irish Shorthorn Society has teamed up with ABP Food Group, one of Europe’s leading privately owned agribusiness companies and the largest beef processor in Ireland and the UK to promote the Irish Shorthorn Premium Beef brand to ABP’s Irish and international customers.
Irish Shorthorn Premium Beef will now be processed at ABP’s Clones and Nenagh facilities in Ireland and marketed to ABP customers across Europe and beyond with a view to developing new markets for the product.
This integrated co-operation has enabled Irish Shorthorn Premium Beef to become a unique brand and certified trademark under the control of the Shorthorn Marketing Company.
Michael Conway, President of the Irish Shorthorn Society, says: “Shorthorn genetics have been used worldwide in the development of over 40 different breeds. The breed has a very long and distinguished history, and developments on both the beef and dairy sides have ensured that the breed also has a very bright future. The partnership is a fantastic development for us and we look forward to a successful relationship with ABP Food Group. ”
Eoin Ryan, Marketing and Sales Manager at ABP Ireland, says: “We are delighted to announce this partnership with the Shorthorn Marketing Company. As an exciting and promising breed, we are looking forward to working together which will add to our offering of Prime Irish beef.”
