IRN-BRU Energy is designed to meet the needs of today’s energy drinker and will offer a different taste experience to regular IRN-BRU.
Adrian Troy, marketing director, says: “We know there are a huge number of IRN-BRU fans who love energy drinks, so we’re excited to reveal our plans for IRN-BRU Energy. Energy drinks are a really fast-growing, exciting market and we’re confident IRN-BRU Energy will wake up and shake up energy drink fans in Scotland and beyond.”
IRN-BRU Energy will be available in sugar and no sugar variants stocked from 1 July in shops across Scotland, Ireland and the North of England. Featuring the iconic IRN-BRU strongman on pack, the liquid will be BRU’s distinctive orange colour and will contain 32 mg of caffeine per 100ml, which is roughly the same as a medium latte from high street coffee chains.
