FDBusiness.com

Arla Foods Enters UK Breakfast Drinks Market

 Breaking News
  • AB InBev Withdraws 2020 Outlook Given the uncertainty, volatility and fast-moving developments of the COVID-19 pandemic in the markets in which AB InBev operates, the global brewer has withdrawn its 2020 Outlook, which was  announced...
  • Teknomek hits peak design with new Dyson Airblade wash troughs Hygienic furniture specialist Teknomek has introduced new Dyson Airblade wash trough models that have been developed to reduce listeria risk in food processing facilities. Variants of the product are available...
  • Greencore Names New CFO The Board of Greencore Group, a leading manufacturer of convenience food in the UK, has announced the appointment of Emma Hynes (pictured) as Executive Director and Chief Financial Officer with...
  • Müller UK & Ireland Launches Major Recruitment Drive to Help Feed the Nation The UK’s favourite dairy brand[1] has launched a significant recruitment push for up to 300 additional key workers to help feed the nation. This follows strong consumer demand for dairy products...
  • Unilever Takes Measures to Help Fight Against Covid-19 Unilever has announced a wide-ranging set of measures to support global and national efforts to tackle the coronavirus (Covid-19) pandemic. The company’s actions are designed to help protect the lives...

Arla Foods Enters UK Breakfast Drinks Market

Arla Foods Enters UK Breakfast Drinks Market
May 04
10:01 2018

Arla Foods is set to launch into the UK breakfast food-to-go market with the introduction of its new Milk & Oats range of healthy* ready to drink beverages. Bringing the benefits of dairy into the soft drinks category, Milk & Oats is a simple blend of skimmed milk, hearty wholegrain oats and natural flavour that will launch in two breakfast-inspired variants – Maple and Vanilla.

With breakfast drinks growing at 30%** year on year and milk drinks currently making up over £400 million of the soft drinks category, Milk & Oats combines the convenience that on the go shoppers want that is high in fibre and protein, low in fat and a source of calcium. Its launch signals Arla’s ongoing commitment to innovation in milk and bringing new dairy products to market that add value for consumers and fit with changing, modern lifestyles.

Verity Richardson, senior category & brand manager at Arla Foods, comments: “As a nation, our eating patterns are becoming more flexible and the way we consume breakfast is changing. Traditionally, eating breakfast on the go can lead to less healthy choices, but Milk & Oats is a nutritious drink* that still gives consumers the convenience and flexibility when eating breakfast out of the home.”

Milk & Oats is being launched in Nisa and Co-Op in 250ml bottles and will also be available in Sainsbury’s.

*Contains protein Vitamin B2 and B12 that contributes to the reduction of tiredness and fatigue

**Nielsen 3rd December 2017

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements
































Social media & sharing icons powered by UltimatelySocial
Follow by Email
LinkedIn
Share