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Asda’s Simply Roast in the Bag Chicken Still Flying High With FFP

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Asda’s Simply Roast in the Bag Chicken Still Flying High With FFP

Asda’s Simply Roast in the Bag Chicken Still Flying High With FFP
February 05
09:13 2015
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Launched with Faccenda Foods just before Christmas 2013, Estercook Roast-In-The-Bag packaging has had a massive impact. Great-tasting, succulent whole chicken, ready to be roasted in the bag with a variety of delicious added-value flavours first hit the chiller cabinets in Asda as part of their Butcher’s Selection range, with ovenable printed packaging produced by FFP.

Estercook high temperature packaging allows people to cook a delicious whole chicken without ever having to handle the raw bird. Many people also miss out on the benefits of cooking because they lack confidence in handling and storing raw food. FFP’s Estercook packaging remedies this by taking the handling and the waste out of the equation. People take a convenient pack home and place it directly into the oven, so they don’t come into direct physical contact with the food until it is fully cooked.

FFP1February2015All components of Estercook packaging are fully tested and comply with national and international standards for temperature resistance. FFP go beyond the requirements of UK and European legislation, adding in further tests that provide an extra level of confidence in pack safety. To meet increasing demand, FFP have recently invested a six-figure sum in additional purpose designed, computer controlled Hot Room capacity, an important part of the production process that ensures a full cure of the high temperature inks and adhesives used.

Simply Roast in the Bag has received a number of prestigious national and international awards, including a major prize in the Product Of The Year Awards, voted on by members of the public. That follows a Gold Award in The Grocer’s Own Label Food and Plastic Flexible Packaging Pack of the Year in the UK Packaging Awards.


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