Ball unveils colour changing ‘Slam Can’

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Ball unveils colour changing ‘Slam Can’

March 03
12:25 2013
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Metal packaging firm Ball has unveiled a colour-changing can for drinks band DOC360 and has dubbed it the ‘Slam Can’

Ball’s 16-oz Alumi-Tek bottle, also known as the Slam Can, is paired with its thermochromic ink that changes colour when the contents are cold enough to drink.

“Unique packaging such as the Alumi-Tek bottle and thermochromic ink provides the differentiation DOC360 needs to stand out to our consumers,” said DOC360 business development manager Gary Wypiszynki. “The chill-activated Slam Can is a premium package that communicates excitement and boldness that is authentic to our consumers.”

“Alumi-Tek drinks like a bottle and cools like a can, which makes it perfect for the soft drink consumer who is on the go,” added Robert M. Miles, senior vice president, sales for Ball’s metal beverage packaging division, Americas.

He added: “Beverage makers and consumers continue to reach for aluminum packaging. With the Alumi-Tek bottle’s many advantages, including reclosability, portability and brand-building real estate, it’s easy to understand why Alumi-Tek is in demand.”

DOC 360 is a brand of beverage manufacturer Wis-Pak. Wis-Pak is a manufacturer and distributor of Pepsi-Cola. The pack is available at many US-based retailers.

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