FDBusiness.com

Cider makers Westons have released a new packaging design and names for its Twist range of flavoured ciders.

The new packaging aims to create a premium brand that will appeal to discerning drinkers, including its target audience of women aged 25-40.
Cheltenham-based consultancy Brand On Shelf created the designs; speaking to Packaging News, managing director Guy Douglass said:
“Being effective in such a competitive consumer segment requires very close co-operation at the design stage between the agency and the client to fully grasp the unique opportunities present with a brand as established as Westons in the cider industry.”
According to Design Week, the design uses pattern and print as well as a hedgerow coming out of the ‘S’, to make the design feel inherently British and reflect the flavours therein.’
The bottleneck label logo design has been tweaked to move away from the more ‘masculine’ design seen on other Westons products; black typography is used to reference the premium nature of the drink, and the background colours reflect individual flavours.