BrandOpus hands New Covent Garden Soup refreshed look
BrandOpus has linked up with the New Covent Garden Soup Co to create a revamped look for its packaging
The redesign is part of a wide-ranging marketing initiative which reinforce the core message “Fresh from our kitchen to yours”.
The design agency has created a branded market vegetable crate for the identity. According to BrandOpus, the range reflects the “New Covent Garden method: hand selected fresh, seasonal vegetables sourced from markets”.
Paul Taylor, creative director at BrandOpus, said: “Although the project came with tight timings the freedom we were given by the client to change the brand at its core identity has enabled us to achieve a redesign which we believed will change the way consumers see the brand.”
The new packaging is now in Asda, Waitrose and Morrisons stores.
