Cadbury Crispello Vanilla Velvet to launch in July
Cadbury Crispello is adding a new flavour to its range, with the launch of Cadbury Crispello Vanilla Velvet in July.
The new 30g countline features three crispy wafer shells with a creamy vanilla filling, all wrapped in Cadbury milk chocolate in a resealable pack.
The launch will be supported by a £2.5m UK marketing investment in 2013, including TV advertising from August.
“Vanilla is a popular and growing flavour trend,” said Matthew Williams, marketing activation director at Mondelēz International, “and the combination with the delicious wafer and rich Cadbury milk chocolate of Crispello delivers a flavour with strong consumer appeal.
“We’ve been delighted with how Cadbury Crispello has driven category value by bringing new buyers to chocolate singles, and we expect the new Vanilla Velvet variant to keep up the momentum.”
