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Campbell Soup Returns to the UK

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Campbell Soup Returns to the UK

Campbell Soup Returns to the UK
January 14
12:28 2011
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US-based food group Campbell Soup Company has entered into an agreement with Leeds-based dry food manufacturer, Symington’s, to launch a range of Campbell’s branded dry soups and pasta and rice meals in the UK. Under the terms of the agreement, Symington’s is responsible for product development, production and distribution of the products, while Campbell will retain control of its brand and oversight of all marketing activity. Financial terms were not disclosed.

The products will include instant cup soups, dry simmer soups, dry instant rice and pasta and sauce dishes, and will feature contemporary branding inspired by Campbell’s iconic red and white cans so familiar to British consumers.

Symington’s is one of the UK’s oldest food brands dating back to 1827 and today produces a wide range of dry products under its own brands, under license and for private label customers. During the past three years, it has nearly doubled its turnover and earned category captaincy status with leading retailers in the dry categories in which it competes.

“Campbell’s is a great brand and one that is widely recognised in the UK,” says David Salkeld, chief executive of Symington’s. “It’s a trusted name that is loved by consumers for consistently delivering quality products that are convenient and easy to prepare. We’re thrilled to be joining forces with Campbell to introduce this new range of products”

Campbell sold its UK portfolio of businesses, which included brands such as Oxo, Homepride and Batchelors, to Premier Foods in August 2006. Campbell first entered the UK market in the 1930s when it began importing condensed soup.

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