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Packaging Design

Pearlfisher designs packaging for Lurpak’s Slow Churned butter.

Independent design agency Pearlfisher has created the packaging for Lurpak’s new Slow Churned butter. The presentation pack comes in the form of a fully recyclable brushed aluminium butter dish, and

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Honey designs packaging for Irwin’s Bakery buns.

London-based design firm Honey has designed the new Joeys cake brand and packaging for Irwin’s Bakery. The packaging copy features jokes, facts and hidden details that encourage kids to interact

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Pure designs New Covent Garden Soup Company ‘Skinny’ packs

Nottingham-based brand & packaging agency Pure has designed the packaging for a range of soups for the New Covent Garden Soup Company. The ‘Skinny’ pack design features a bright green

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Zeo’s first festive pack created by Bluemarlin.

Soft drinks brand Zeo has unveiled its first limited edition festive pack, designed by Bluemarlin. The Zeo Tingle Bells pack has taken inspiration from “retro-style” Christmas jumpers with a knitted

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Truett-Hurst Inc. introduces first paper wine bottle in the U.S.

Wine industry leader in innovation Truett-Hurst Inc. wine company of Healdsburg, CA, says no to marketing green-washing. The release of the first paper wine bottle in the U.S. from Truett-Hurst

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Cadbury Dairy Milk Wrapper Redesign Launches

Confectionary group Cadbury is introducing a more “accessible” Dairy Milk wrapper design on its bars this month as it aims to align the product more closely with its new “informal”

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Venezuela’s first ambient yogurt uses barrier PET packaging

Empresas Polar, a leading Venezuelan food and beverage manufacturer, has broken new ground with the commercial launch of the first ambient stored yogurt in Venezuela. The non-refrigerated pourable yogurt, called

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Malibu Red gets groundbreaking design

To increase shelf appeal and consumer interest for its new addition to the Malibu family, France-based beverage manufacturer Pernod Ricard looked to Eastman Chemical Company and Embrace copolyester when creating

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Staeger comes up with pack solution for Asda Xmas cakes

Staeger Clear was behind a new range of Christmas cake packaging for Asda. The clear packaging specialist linked up with Greencore Cakes & Desserts. Traditionally the protective collars were produced

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Morrisons’ wine, beer and spirits range revamped by Elmwood

Design consultancy Elmwood has worked with Morrisons on the re-launch of the supermarket giant’s range of own brand wines, beers and spirits. The aim is to make the supermarket a

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Dragons’ Den popcorn brand turns to NXL for new packs

A brand that featured on the BBC’s Dragons’ Den show has turned to NXL Design to create its packaging. Love Da Popcorn secured Dragons’ Den panelist Peter Jones as an

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Cider brand Merrydown gets refreshed look from Ziggurat

Cider maker Merrydown has turned to Ziggurat Brands to refresh its branding. The design agency was tasked with creating a look that would reach out to new drinkers while not

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Asda launches roast-in-the-bag chickens with FFP packs.

Asda has introduced a new roast-in-the-bag chickens in packs produced by FFP, the flexible packaging specalist. The flexibles group worked with food company Faccenda, who had, according to FFP, been

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Bulletproof looks to 1950s to revamp Mondelez’s Ritz crackers

Mondeléz International has refreshed its Ritz cracker brand across Europe with new pack designs that draw inspiration from the brand’s early years. Design agency Bulletproof raided the Ritz archive and

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Art captures the flavour of Absolut range | Case Study

Pernod Ricard’s Absolut Vodka brand has a track record of creating eye-catching special edition bottles. For its flavoured range of drinks the brand pulled out all the artistic stops for

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Shropshire Spice Co turns to Quantum for reverse-printed packs

Quantum Print & Packaging has created a new look range of packs for the Shropshire Spice the Company. The packs for the range of 14 stuffing mixes were printed four

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Pack specialists combine to create whisky bottle

A new bottle for whisky brand Ballantine’s has been launched, created by glassmaker O-I and designed by Air Innovation. The bottle is for Ballantine’s Finest brand and was made at

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Liberation launches winter nut packs into Oxfam stores

Liberation Foods has unveiled its first winter range of nuts with new packs in Oxfam stores. The packaging was created by agency Designed By Good People and the winter snack

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Crosta & Mollica launch Italian bread and snack range .

Crosta & Mollica has unveiled a new range of Italian regional breads and savoury snacks. The new packs have been designed by Figment will be sold in Waitrose. According to

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Ardagh behind Absolut Originality bottles

Packaging giant Ardagh was behind the Absolut Originality special edition range of bottles, rolled out this month.   The company’s glass production plant in Limmared, Sweden developed the bottles using

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Staeger comes up with pack solution for Asda Xmas cakes

Staeger Clear was behind a new range of Christmas cake packaging for Asda. The clear packaging specialist linked up with Greencore Cakes & Desserts. Traditionally the protective collars were produced

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Discover Danone’s development process at Packaging for Retail Success

Danone and design agency Dragon Rouge are to reveal the relationship between packaging and product development for a new range of yoghurts at next week’s Packaging for Retail Success. ulia

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Reveal inks

    Reveal inks

The statistics can be staggering: one in six Americans will get sick from food poisoning this year (that’s nearly 53

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Korbel releases its first brandy in more than a decade

    Korbel releases its first brandy in more than a decade

Korbel Brandy is excited to introduce Korbel 12, a limited-edition California brandy of extraordinary character. The first new Korbel Brandy

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Packaging Innovations London – Packed to the Rafters

    Packaging Innovations London – Packed to the Rafters

Packaging Innovations London closed its doors Wednesday 2 October at 4pm, reporting record visitor and exhibitor numbers for the fourth

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New food trends at Anuga 2013

    New food trends at Anuga 2013

We have only been into two halls so far and already there are plenty of new products to write about

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Arla to invest millions in global innovation centre

    Arla to invest millions in global innovation centre

Arla’s board of directors has taken the decision to invest 270m DKK in a new, global innovation centre that will

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Progresso expands soup offerings with Artisan line

    Progresso expands soup offerings with Artisan line

Honoring its longstanding tradition of quality, Progresso expands its soup offerings with the introduction of Artisan Soups. The line, featuring

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Frozen vegetables add zip to bags

    Frozen vegetables add zip to bags

Pinguin Foods is a producer of IQF vegetables, with thirteen production sites, primarily situated throughout Europe with the UK site

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Sprayer pouch: The newest addition to Mondi Americas’ Large Spout Pouch line

    Sprayer pouch: The newest addition to Mondi Americas’ Large Spout Pouch line

Sprayer Pouch is a new flexible bottle that features a flat bottom for exceptional shelf presentation, has excellent stiffness and

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Single-serve pouch spouts new design, safety cap

    Single-serve pouch spouts new design, safety cap

Consumers who have confidence in the Dole brand of quality products can now put their trust in the new Trust-T-Lok

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Pearlfisher London Re-designs SABMiller’s Ursus Beer Brand

Pearlfisher has re-designed Ursus, one of Romania’s most iconic beer brands. The work spans 2D and 3D design including evolution

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Beverage Innovation Awards @ Drinktec finalists and winners

    Beverage Innovation Awards @ Drinktec finalists and winners

The finalists and winners of the Beverage Innovation Awards @ Drinktec – sponsored by Rexam Beverage Can – were announced

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Pearlfisher takes Platinum and Gold at the 2013 global packaging design Pentawards ceremony in Barcelona.

Pearlfisher celebrates another year of success at the Pentawards, collecting the highest accolade with a Platinum award in the Best

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Slice Design creates new Sweet Karma packs

Slice Design has helped ex-lawyer Neeta Mehta to launch her new Indian-inspired dessert packs called Sweet Karma The former lawyer

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GoNutrition goes onto market with design from Ahoy

Branding and digital agency Ahoy has created the brand identity for sports nutrition product GoNutrition Ahoy created a three-block logo

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Good People create new designs for Liberation Foods

Design agency Good People has created a new look for UK-based Fairtrade nut company Liberation Foods The agency has created

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Tasty Menu at Packaging Innovations London 2013

    Tasty Menu at Packaging Innovations London 2013

Food and drink companies will have plenty to see at Packaging Innovations London. The show, at the Business Design Centre

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Online Sales Will Kill Packaging Design – Or Will It?

    Online Sales Will Kill Packaging Design – Or Will It?

‘Online sales will kill packaging design’ is the hot topic being discussed by major names such as Innocent Drinks and Marks

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Cocotein

US based Nature’s Best has launched Cocotein under its Isopure brand. Packed in a 16oz bottle, the new coconut water

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Wall’s Funny Feet ice creams are back from the 1980s

The Wall’s ice cream brand from Unilever UK is relaunching its popular 1980s ice cream variant, Wall’s Funny Feet. Available

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Heinz launches new soup varieties in the UK

Heinz is livening up its Classic Soup portfolio with a new range of premium flavours. With an RRP of £1.19

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Maestro

What is an Italian pizza? This is a simple, natural ingredients, traditions and recipes handed down from generation to generation.

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Morrisons Family Sweets

Stocks Taylor Benson have recently redesigned Morrisons range of traditional family sweets. “Our aim was to give these packs a

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Nungfu Drinks

Design & Illustration for a range of natural juices for Nongfu (China).

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Absolut Flavored Vodka Redesigned

ABSOLUT Vodka together with The Brand Union have redesigned its entire range of flavored vodkas. As one of the most

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Sympathetic White Wine

Celler Espolla is a wine cellar founded in 1931, located in the county of Alt Empordà (Catalonia, Spain). The winery

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Apetito

Food with passion. A promise apetito stands for for more than 50 years. With over 1.3 million people enjoying the

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Dog Days

In 2012, a local 19-year-old entrepreneur approached us in need of a brand, visual identity and packaging for his start-up,

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Little Urban Food Company

Feisty food with an urban flourish Busy people who appreciate good food and have little time to cook from scratch

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Absolut Introduce New Design

Absolut have stepped away from fruity packaging in their flavoured vodka range and opted for flavour depiction instead, in a

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Pi Global refreshes Apetina packaging

Pi Global were briefed to create a strongly branded Apetina range. The aim was to create a clear visual communication

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Whiskas WWF packs to highlight plight of tigers

Pet food brand Whiskas has unveiled new packs highlighting its partnership with Worldwide Fund (WWF) for Nature   The on-pack

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Fruit juice supplier revamps pack with Tetra Pak carton

Fruit juice supplier Cawston Press has replaced the packaging of its juice impulse cartons from the 250ml packs with straws

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