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Chobani launches 14 new flavours in the US

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Chobani launches 14 new flavours in the US

June 29
08:56 2013
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Yogurt brand Chobani has launched 14 new flavours in the US. New flavours include 6oz cups of Chobani Greek Yogurt, Chobani Flip Greek Yogurt, Chobani Bite Greek Yogurt and Chobani Champions Greek Yogurt Tubes and Cups.

“Our new products are designed to surprise and delight consumers,” said John Heath, senior vice president of innovation at Chobani, “welcoming some to Greek yogurt for the first time through a familiar format like our blended yogurt, challenging the taste buds of others with exotic and trending ingredients like chia seeds and ginger, and servicing new occasions like snacking and mindful treats in order to help expand the category.

“We know that the yogurt market in America is just beginning. European consumers eat up to seven and a half times more yogurt per capita, so this launch – and every launch for Chobani – is about giving people new and exciting ways of experiencing our Greek yogurt.”

  • Chobani Flip retails for $1.49/5.3oz cup
  • Chobani Bite retails for $2.99/3.5oz 4-pack
  • Chobani Champions Tubes retail for $2.79/2.25oz 8-pk
  • Chobani Champions Cups retail for $2.99/3.5oz 4-pk
  • Chobani Greek Yogurt 6oz cups retail for $1.29.

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