Coca-Cola Company Pledges to Help Tackle Obesity Problem

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Coca-Cola Company Pledges to Help Tackle Obesity Problem

Coca-Cola Company Pledges to Help Tackle Obesity Problem
May 10
09:52 2013
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The Coca-Cola Company has announced four global strategic business actions across the more than 200 countries in which it operates to help fight the obesity epidemic. The four business commitments are to:

* Offer low- or no-calorie beverage options in every market;

* Provide transparent nutrition information, featuring calories on the front of all of our packages;

* Help get people moving by supporting physical activity programs in every country where we do business;

* Market responsibly, including no advertising to children under 12 anywhere in the world.

“Obesity is today’s most challenging health issue, affecting nearly every family and community across the globe. It is a global societal problem which will take all of us working together and doing our part,” says Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company. “We are committed to being part of the solution, working closely with partners from business, government and civil society. ”

Already, The Coca-Cola Company has taken a number of important steps, including product and packaging innovations including smaller portion sizes with its expansion of mini-cans in the United States, Australia, Canada, Korea and Thailand. The Coca-Cola system currently supports hundreds of active, healthy living programs in more than 115 countries reaching millions of people, and is putting calories on the front of nearly all its beverages worldwide.

Presently, The Coca-Cola Company sells non-alcoholic beverages in nearly every beverage category – from sparkling beverages to water, enhanced and flavored water beverages, tea, coffee, juice and juice drinks, sports beverages and energy drinks. The broad portfolio includes nearly 800 low- and no-calorie beverages, representing 25 percent of the global portfolio. The Coca-Cola Company will continue innovating portion-controlled packages and new, natural zero-calorie sweeteners like stevia, because the company believes choice comes in many tastes, shapes and sizes.

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