Coca-Cola to Acquire Minority Stake in Sports Performance Brand
Coca-Cola is taking a minority ownership stake in BODYARMOR, a fast-growing line of premium sports performance and hydration beverages. Through this strategic relationship, BODYARMOR will remain an independent company and gain access to the expansive Coca-Cola bottling and distribution system.
The initial investment, which will be part of the Coca-Cola North America Venturing & Emerging Brands (VEB) investment portfolio, is structured to create value for both companies and allow Coca-Cola to increase its ownership stake over time. BODYARMOR will continue to operate independently under the leadership of co-founder and chairman Mike Repole and his management team.
Mike Repole has had success co-founding and incubating other brands including smartwater and vitaminwater, which joined the Coca-Cola portfolio in 2007 and have since become billion-dollar brands with global availability.
