FDBusiness.com

Tate & Lyle has achieved that long-awaited beverage – a fizzy cola drink delivering a 50% calorie reduction with a natural origin sweetener, and that’s just as acceptable as a full-sugar one. It’s all thanks to its key ingredient, TASTEVA™ Stevia Sweetener, developed by Tate & Lyle as a great-tasting sweetener from natural origins with zero-calorie in use.

With it, manufacturers can achieve a 50% sugar reduction in products that still taste ‘right’ to consumers – without any of the bitter/liquorice aftertaste that usually occurs when stevia is used at such a high level.

Replacing sugar is particularly difficult in cola drinks, due to the complex balance of flavours that the consumer enjoys and expects. Natural origin sweeteners have a strong appeal with consumers, but the challenge for manufacturers today is to maintain the taste experience. Tate & Lyle has brought its ingredients, formulation, consumer and sensory expertise to bear in designing Cola CREATE™ specifically to overcome this challenge.

With its taste profile close to that of sugar, Cola CREATE™ gives manufacturers new opportunities to create cola drinks that offer a great taste experience with fewer calories, and using a natural-origin sweetener too.

Cola CREATE™ is just one of many ready-to-use recipes incorporating TASTEVA™ Stevia Sweetener from Tate & Lyle – all designed to make food and beverage product formulation easy and cost effective for manufacturers.