Cow & Gate Baby Food Overhauls Cereals Portfolio

 Breaking News
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...
  • FrieslandCampina Significantly Expands its VLOG Production Due to the sharp increase in demand in Germany, FrieslandCampina is increasing the number of participating dairy farms that supply VLOG milk from 400 to more than 600. All VLOG milk produced by Dutch FrieslandCampina dairy farmers is used to make cheese for the German market. VLOG (Verband Lebensmittel Ohne Gentechnik) is a German association responsible [...]...
  • English Food Manufacturers Sign Up to Made Smarter Support A number of food manufacturing firms in the North West of England have signed up to a business-led programme which aims to use digital technology to boost growth and success. By implementing advances in data analytics, Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), 3D-printing and robotics, firms can enhance their profitability [...]...

Cow & Gate Baby Food Overhauls Cereals Portfolio

August 09
10:38 2019
The UK’s number one baby cereals brand, Cow & Gate Baby Food, is launching a complete overhaul of stages one and two of its cereals portfolio to include eight* new and improved recipes with a 45% naturally occurring sugar** reduction*** across the range. The new recipe formulations – for stages one and two of the weaning journey**** (age 4-6m+, 6m+ and 7m+) have been developed to deliver improved textures and adventurous new flavours for little ones to explore.  The new range includes, updated favourites and some exciting new flavours:
  • Creamy Porridge
  • Banana Porridge
  • Fruity Wholegrain Porridge
  • Berry Multigrain Porridge with Oat & Rye
  • Banana Wholegrain Porridge
  • Red Berry Wholegrain Porridge with Spelt
  • 7 Grain Porridge with Buckwheat & Millet
  • Mango Multigrain Porridge with Oat & Rye.
As with previous cereals products in the range, the new recipes do not include any artificial colours, flavourings, preservatives or added sugars**.
Almost half (48%) of UK parents say they look for baby food packaging that is quick and easy to use and mention the ability to reseal as being particularly important3. Cow & Gate Baby Food has designed its new cereals packaging with convenience in mind; it comes in easy-to-open doypack form, which is resealable and stands upright. For stage two products, the new packaging also includes a transparent window so parents can clearly see the texture and ingredients contained inside, helping them to make quicker and easier buying decisions in-store.
Emmanuelle Grimbert, Marketing Director, Danone Early Life Nutrition UK, says: “We want to help parents provide their little ones with the best possible start in life, which is why we have been continuously improving our products through innovation and reformulation. Another part of this is supporting parents to encourage their babies to develop a taste for balanced food options, which can mean trying to avoid sweeter flavours. We’re really proud and excited that we were able to significantly reduce naturally occurring sugar** across this new and updated range to make it even easier for parents to give their little ones a tasty option on their weaning journey.
“The reformulated cereals products are specifically designed to help parents transition their babies onto solid foods, introducing textures and tastes from simple to complex. We’re confident they will make it even easier for little ones to join the rest of the family at the table, so parents can make the most of the early years and meal times together.”
The new packaging and recipes launched in Morrisons and Sainsbury’s in early August 5th, and will be rolled out to other retailers nationally in the following months.
Cow & Gate Baby Food is part of Danone Early Life Nutrition.
* nine new SKUs in total, with Baby Rice relaunching with new packaging only
** naturally occurring sugars from our fruit and milk based ingredients. 
*** 45% sugar reduction per 100g (range average)
**** Danone Early Life Nutrition recommends parents begin stage one of the weaning journey when their baby is around 6 months old.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here