FDBusiness.com

This year, the Coca-Cola Company impressively demonstrated the strong need for personalized consumer products with their immensely popular “Share a Coke” campaign. Consumers like to experience a personal relationship with products like Coca Cola, which sold their bottles of soda with customers’ first names on bottle labels. The success of this campaign can’t be ignored in social networks or when customers start to turn upside down the supermarket shelves to find their own or favourite names like “Prince” on the products.

With Primera Label Printers you can implement such personalization to your products. Create a suitable label for a certain group on-demand. This will strengthen the customer’s loyalty and you can react to new trends immediately.

Primera’s fastest LX900e Colour Label Printer produces labels at speeds of up to 4.5″ per second. Separate ink cartridges for cyan, magenta, yellow and black keep operating costs low since only one colour at a time needs to be replaced. The semi-permanent print head utilises all-new technology to produce razor-sharp text, brilliant graphics and photo-realistic printing.

Additional products to enhance and apply the labels are the FX400e Foil Imprinter, which adds brilliant, shiny metallic gold and silver highlights imprints and Primera’s AP-Series Label Applicators for perfect semi-automatic label application on bottles, jars and tubes and flat surfaces like boxes, packages and bags.

For mid- to large size companies the CX-Series digital roll presses produce full colour labels with 5 meters per minute in stunning 2400 dpi, photo print quality setting a new standard to comparable machines with only 1200 or 600 dpi. Due to the flexibility and wide range of substrates from paper, plastic, foil and fabrics a label can get the perfect haptic and visual experience to maximize the product appearance to the consumer.

For more information visit www.primeralabel.eu.