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Danone’s €250 Million Indian Acquisition

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Danone’s €250 Million Indian Acquisition

Danone’s €250 Million Indian Acquisition
August 04
15:37 2011

Danone is acquiring Wockhardt Group’s nutrition business for Eur250m to enter the baby nutrition and medical nutrition markets in India. Danone is purchasing Wockhardt’s nutrition business and brands as well as its related industrial operations from Carol Info Service, based inPunjab, India.

 

The strong brand awareness of Wockhardt’s Dexolac, Farex and Nusobee baby nutrition products and their credibility with healthcare professionals will accelerate Danone’s entry into the country’s baby nutrition market. With over 25 million children born each year, India is the fastest-growing infant nutrition market in the world.

 

In addition, the nutritional supplement brand Protinex will give Danone a strong foundation for developing its medical nutrition business. The acquisition will provide Danone access to a distribution network with nationwide reach.

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