FDBusiness.com

Scottish distiller Edrington has agreed to sell is Cutty Sark Scotch whisky brand to La Martiniquaise-Bardinet, the second largest spirits group in France, for an undisclosed price. Cutty Sark Scotch whisky was launched in 1923 and is one of the most recognisable Scotch whiskies in the world, with a long and distinguished heritage celebrating the spirit of adventure. The completion of the transfer to La Martiniquaise-Bardinet is expected within a month.

The disposal reflects Edrington’s strategy of focusing investment to support the long-term growth of its premium brands including The Macallan, The Famous Grouse, Highland Park and The Glenrothes Scotch whiskies, and Brugal rum.

Ian Curle, chief executive of Edrington, says: “Cutty Sark is a great Scotch whisky and has been a worldwide whisky icon for the last 90 years. We are pleased to be transferring the brand to La Martiniquaise-Bardinet and know that it will thrive under their ownership. We wish them all the very best for the future with this great brand.”

Jean-Pierre Cayard, president of La Martiniquaise-Bardinet, comments: “We are proud to take ownership of this powerful brand. Cutty Sark perfectly complements our portfolio of international brands including Label 5, Sir Edward’s and Glen Moray Scotch whisky, Poliakov vodka, Porto Cruz and Negrita and Saint James rum. This acquisition is a major step forward to accelerate our international expansion. It will further strengthen our position in Europe and boost our presence in key markets such as the US and Japan. With Cutty Sark, we consolidate our position in Scotch whisky, entering in the world’s top five groups.”

As part of the deal, Edrington will continue to provide blending and bottling and other associated services during a transition period.