Family (and Friends) creates packs for new Breakfast Bakes

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Family (and Friends) creates packs for new Breakfast Bakes

September 25
11:56 2012

Design agency Family (and friends) has developed the packaging for the new range of breakfast biscuits from Hovis

It’s the brand’s first foray into the breakfast biscuits category and F&f designed the Breakfast Bakes packs, intending to capture the feeling of brightness and energy.

The biscuits come in three varieties: Oats & Honey, Malted Crunch, and Milk & Oats. The product targets the 25-45 age range. Breakfast Bakes will be supported by a £4m marketing campaign, including TV support, along with money-off coupons. The marketing campaign will run for the next 12 months.

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