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Fazer Group Introduces Plant-based Oat Choco and Milk Chocolate With No Added Sugar

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Fazer Group Introduces Plant-based Oat Choco and Milk Chocolate With No Added Sugar

Fazer Group Introduces Plant-based Oat Choco and Milk Chocolate With No Added Sugar
July 01
10:45 2020
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Fazer Group is responding to customer wishes and rising food trends by introducing two new chocolatey innovations. The company has introduced two new small tablets, plant-based Fazer Oat Choco and Karl Fazer Crispy Mint milk chocolate with no added sugar. They are initially available as limited editions at Fazer’s own sales outlets.

“Our talented chocolate technologists managed to develop delicious solutions to two challenges: a plant-based product and a chocolate with no added sugar,” explains Fazer Group’s Head of Research Jussi Loponen.  One of the new innovations, the plant-based Fazer Oat Choco, was created by pairing Finnish oats with responsible cocoa. The flavour of oats is soft and mild, yet easily recognisable. In the new manufacturing process, this distinctive flavour profile complements cocoa, resulting in an enjoyable oat choco that melts in the mouth.

The new oat choco product is tightly linked to Fazer’s strategy as a forerunner in oats. Fazer has been using oats as a central ingredient for many years, developing different oat-based drinks, ice creams and snacks. Soon, Fazer will also be producing oat-based xylitol at the new plant being constructed in Lahti, Finland.

“We are investing in expertise and technology related to oats. We have mills in Finland and Sweden. In addition to our beloved classics, we want to introduce new plant-based options in all our categories. We have now taken our first step towards oats in our confectionery business, and we can also make use of this new innovation in other products,” Jussi Loponen says.

Family-owned Fazer Group is an international company offering quality bakery, confectionery, biscuit and grain products, plant-based meals, non-dairy products, on-the-go food and drinks as well as food and café services. The group operates in eight countries and exports to around 40 countries.


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