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Fever-Tree Co-founder to Step Down

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Fever-Tree Co-founder to Step Down

Fever-Tree Co-founder to Step Down
May 05
12:24 2020
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Charles Rolls, co-founder of Fever-Tree, is to step down from his current role as non-executive deputy chairman at the group’s next annual general meeting on 4 June 2020. Fever-Tree is the world’s leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, with distribution to over 70 countries worldwide. Based in the UK, the brand was launched in 2005 to provide high quality mixers which could cater to the growing demand for premium spirits, in particular gin, but also increasingly for vodka, rum and whisky. The company now sells a range of carbonated mixers to hotels, restaurants, bars and cafes  as well as selected retail outlets.

Tim Warrillow, co-founder and chief executive of Fever-Tree, says: “It really has been a fantastic experience and an enormous amount of fun working with and building the business alongside Charles. He is undoubtedly a great entrepreneur, he was one of the first to successfully breathe life into the premium gin category with Plymouth Gin and then of course Fever-Tree, so gin and tonic drinkers around the world owe him a great debt of gratitude.”

Charles Rolls comments: “Co-founding and developing the Fever-Tree brand has been the focus for an immensely satisfying 17 years of business life, from the idea, through to selling our first case, and on to the millions we now sell worldwide. While I am stepping down from the board, I remain a great supporter and significant shareholder in Fever-Tree and am as passionate about the business as ever. Fever-Tree deals in a world of best before dates and I am happy to be stepping down before I reach mine.”

Charles Rolls adds: “I am leaving a business in robust health. Fever-Tree has a fantastic team in place, led by an inspirational CEO in Tim and I have no doubt there will be many exciting years ahead for the company. I take this opportunity to thank all involved in the success including the worldwide team, our suppliers and our customers.”


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