FDBusiness.com

Nestlé Purina PetCare brand Friskies has launched Pull ‘n Play, the world’s first tender edible strings for cats, in North America. Pull ‘n Play comes in a choice of three flavour varieties, and pets can enjoy it on its own, or with ‘Wobbert’, a wobbly cat toy also sold by Friskies that dispenses the string.

Justin Finlinson, Brand Manager at Nestlé Purina North America, says: “As many cat lovers know, felines love to play with string – it can be the pinnacle of their playtime. Pull ‘n Play not only delivers a whole new way for cats to treat and play, it’s the only product on the market to offer edible strings for cats.”