Geeta celebrates 20 year mark with new packaging
Geeta’s Foods has linked up with design agency Sphere Communications to unveil a new look to its range of premium chutney products
The move marks the brand’s 20th anniversary of its first product, Geeta’s Premium Mango Chutney. The new packaging has been designed to bring the essence of India to the consumer with the launch of a vivid turquoise pack colour
According to the brand, gold is intertwined to give an embroidered lotus effect to the turquoise design adding a premium touch to the packaging, as well as unifying a look across the Geeta’s ranges.
The founder of the business, Geeta Samtani, is pictured on the front of the pack and her image has been given greater prominence. The new design retains the recognisable Geeta’s name and logo in white, handwriting-style font set on red background.
