FDBusiness.com

Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion

 Breaking News
  • Diageo to Acquire British Distillery Spread the loveDiageo announces it has reached agreement to acquire Herefordshire-based Chase Distillery, the owner of Chase GB Gin and the award-winning Chase Original Potato Vodka. Founded in 2008 by...
  • Tate & Lyle to Expand Tapioca Production Spread the loveTate & Lyle, a leading global provider of food and beverage ingredients and solutions, is to acquire an 85% shareholding in Chaodee Modified Starch Co, a well-established tapioca...
  • Coca-Cola European Partners to acquire Coca-Cola Amatil Spread the loveCoca-Cola European Partners, the world’s largest Coke bottler based on revenue, has agreed to acquire Coca-Cola Amatil, one of the largest bottlers and distributors of ready-to-drink beverages and...
  • Treatt Partners With Siemens to Power Digitalisation at New Global Headquarters Spread the loveTreatt, an ingredients manufacturer and solutions provider to the global flavour, fragrance and consumer goods markets, has partnered with Siemens Digital Industries (DI) to build a world class...
  • Diageo Introduces ‘Guinness 0.0’ Spread the loveDiageo has launched Guinness 0.0, a new non-alcoholic beer from the brewers at St James’s Gate in Dublin that boasts the same beautifully smooth taste, perfectly balanced flavour...

Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion

Guinness Remains Ireland’s Most Valuable Brand at €2.1 Billion
March 19
12:28 2018
Spread the love

Guinness remains Ireland’s most valuable brand after growing by 5% over the last year to a brand value of €2.1 billion on the back of new product innovations and steady sales of the world-famous draught, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy.

Guinness’s brand value has been supported by revenue growth primarily in Europe and Africa, with sales remaining steady elsewhere. In addition, Diageo, the corporate parent and owner of St James’s Gate brewery, has launched new products using the Guinness brand, including full-flavoured non-alcoholic beer to reach a whole new customer base. This represents a clear strategic vision to better leverage the strength of the Guinness brand into new product segments.

Simon Haigh, Managing Director, Brand Finance Ireland, comments: “Ireland’s home-grown brands are worthy ambassadors for the Irish economy, which saw an impressive 7% increase over the past year. Their strong reputation derives not just from successful marketing campaigns, but because they create authentic value for their customers. Guinness leads by example, delighting with every pour, settle, and sip.”

Ireland’s 10 Most Valuable Sector Brands

Rank 2018 Rank 2017 Brand name Country Brand value (EUR b) 2018 % change Brand value (EUR b) 2017 Brand rating 2018 Brand rating 2017
1 1 Guinness Beers 2.1 5%  2.0 AA AAA-
2 4 Allied Irish Banks Banks 1.9 40%  1.4 AA- AA-
3 2 Primark / Penneys Apparel 1.8 1%  1.8 AA+ AAA-
4 3 Ryanair Airlines 1.6 4%  1.5 AA+ AA+
5 7 Smurfit Kappa Eng. & Con. 1.2 6%  1.2 AA AA-
6 8 DCC Oil & Gas 1.1 0%  1.1 A A
7 5 Bank of Ireland Banks 0.9 -30%  1.3 A+ AA-
8 9 Jameson Spirits 0.8 3%  0.8 AA AA
9 10 Ardagh Group Eng. & Con. 0.7 6%  0.7 A+ A+
10 12 Kingspan Eng. & Con. 0.7 26%  0.6 A AA-

View the full Brand Finance Ireland 10 2018 report here


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements