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Heinz adds to soup range and refreshes packs

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Heinz adds to soup range and refreshes packs

September 22
09:48 2013
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Heinz has expanded its Farmers’ Market soup range with two new varieties

The new packs, which come in a 400g can format, are launched as Heinz refreshes the labels for the entire portfolio. The new flavours are: Butternut Squash & Sweet Potato and Garden Pea & Mint.

Other flavours in the range include: Plum Tomato & Basil with Crème Fraiche; Broccoli & Stilton; and Slow Cooked Lamb & Root Vegetable.

Chris Isaac, brand manager of Heinz Farmers’ Market Soup said: “The two new recipes will offer consumers mouth-watering flavours that combine contemporary and traditional ingredients, intended to retain their love of the brand. The refreshed packaging in turn helps consumers to instantly see the simple goodness in each spoonful of the Farmers’ Market Soup.”

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