FDBusiness.com

Irish Whiskey’s Global Market Share to Rise by 300% by 2030

 Breaking News
  • Diageo Introduces ‘Guinness 0.0’ Spread the loveDiageo has launched Guinness 0.0, a new non-alcoholic beer from the brewers at St James’s Gate in Dublin that boasts the same beautifully smooth taste, perfectly balanced flavour...
  • Top 10 Food and Beverage Trends to Accelerate Innovation in 2021 Spread the loveInnova Market Insights, food trend specialists for over 25 years, has unveiled its annual Top Ten Trends report. The comprehensive report equips manufacturers, retailers and brands with the...
  • C&C Group Impacted by COVID-19 as it Reports Interim Loss Spread the loveC&C Group, the vertically integrated premium drinks company which manufactures, markets and distributes branded beer, cider, wine, spirits and soft drinks across the UK and Ireland, has reported...
  • GEA Purger Ready For Propane Use Spread the loveGEA has launched the latest version of its Purger for refrigeration plants that uses the environmentally-friendly natural refrigerant R290 (propane). R290 has a very low GWP (Global Warming...
  • 2020 Global Water Drinks Awards Winners Spread the loveThe winners of the 2020 Global Water Drinks Awards were announced recently at an online awards ceremony during the virtual 17th Global Water Drinks Congress. Organised by global...

Irish Whiskey’s Global Market Share to Rise by 300% by 2030

Irish Whiskey’s Global Market Share to Rise by 300% by 2030
May 14
10:00 2015
Spread the love

The Irish Whiskey Association has launched its ‘Vision for Irish Whiskey’, which sets out the industry’s ambition for the future and outlines a strategy to ensure continued growth in the sector. There are 26 new or proposed distilleries across Ireland and annual exports of Irish whiskey are now valued at over €300 million, up 220% since 2003.

The Irish Whiskey Strategy document is based on a comprehensive survey of the sector and outlines the sector’s ambitions:

* To grow global market share by 300% by 2030: from 4% to 12%

* To grow exports from 6.5m 9-litre cases to 12m 9-litre cases by 2020

* To double exports again to 24m 9-litre cases by 2030

* Grow whiskey tourism from 600,000 visitors to 800,000 in the medium term

* Increase employment by 30%, from 5000 direct and indirect jobs to 6500 by 2025

* Invest over €1 billion between 2010 and 2025

* Increase production by 41% over the same period.

In order to meet ambitious growth prospects the Vision for Irish Whiskey outlines five key pillars that will support sustainable growth:

  1. Adequately resourced infrastructure: including financial support for new entrants and adequate malting capacity
  2. Category integrity and promotion: including clear guidelines on the production of Irish whiskey and the promotion of geographic indication (GI) status
  3. Sustainable supply and demand: additional capacity to support market growth
  4. Vibrant tourism offering: an all-island approach to tourism, including the Irish whiskey trail
  5. Strong home market: creating a sense of pride in the industry at home and abroad.

Bernard Walsh, founder of Walsh Whiskey Distillery and Chairman of the Irish Whiskey Association, says: “The Irish whiskey sector is ambitious for its future. The existing players have driven the global renaissance in Irish whiskey with double-digit growth prospects. The key to our success is to ensure that this growth is sustainable: economically and environmentally. To do this, we are launching a cohesive strategy that will underpin this growth. The potential is massive. If we look at our neighbours in Scotland, we see the world-leading Scotch industry exporting over 90 million 9-litre cases annually. There are over 130 Scottish distilleries that bring investment and employment into rural areas. There is no reason why Ireland cannot achieve similar success.”


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements