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JDO gives Baltika beer a new bottle design

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JDO gives Baltika beer a new bottle design

JDO gives Baltika beer a new bottle design
October 15
11:00 2016
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One of Russia’s most popular beer brands, Baltika 3, is set to get a facelift with a new bottle design from JDO Brand & Design.

The Carlsberg-owned beer was aiming to elevate its position among international premium beers, while countering the threat of counterfeit beer products.

JDO was tasked with creating a more premium and modern design for the brand, retaining existing elements such as the label style and Baltika crest.

The result is described as a more contemporary, cleaner representation of Baltika 3. A deeper blue, an enlarged crest and a larger red hotspot all offer “a bold, confident and modern expression.”

JDO also added medal embossing around the neck to communicate brewing credentials and a strong ingredient story for the brand.

Paul Drake, JDO co-founder and executive creative director, commented: “The more defined structural profile delivers power, strength and masculinity to the brand, while the medal embossing and graphic detail cue authenticity and naturalness.”

Tatyana Chernaia, brand manager at Baltika, said: “JDO’s new design has succeeded in appealing to our existing loyal consumers as well as to a younger audience which will help establish opportunities for growth.”

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