FDBusiness.com

Kraft Foods and SodaStream Enter Strategic Co-branding Deal

 Breaking News
  • Tectonic-sized Shift in Consumer Shopping Behaviour Following Coronavirus Pandemic Spread the loveE.fundamentals, an industry-leading digital shelf analytics provider, has revealed the results of a comprehensive and exclusive new survey in partnership with YouGov. Commissioned to uncover how the coronavirus...
  • Recognising the Best in the Industry Spread the loveOnce again this year, during Fi Europe co-located with Hi Europe at the beginning of December, show organizer Informa Markets will be recognizing companies and organizations for groundbreaking novelties...
  • Burts Snacks Announces New Managing Director Spread the loveBurts Snacks, one of the UK’s leading independent snacking companies, has announced that its chairman and managing director, David Nairn is stepping down after 14 years leading the...
  • Kerry Group Shows Resilience Spread the loveKerry Group, the global taste & nutrition and consumer foods business, has reported a 4.3% decrease in revenue to €3.4 billion for the first half ended 30 June...
  • A Year of Two Halves For Diageo Spread the loveDiageo has reported an 8.7% decline in net sales to £11.8 billion and a 47.1% decrease in operating profit to £2.1 billion for the year ended June 2020...

Kraft Foods and SodaStream Enter Strategic Co-branding Deal

Kraft Foods and SodaStream Enter Strategic Co-branding Deal
January 06
10:05 2012
Spread the love

Kraft Foods and SodaStream International have formed a strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods branded flavours for use with the SodaStream soda making system. This will be the first time that Kraft Foods flavours will be available specifically for use in a carbonated beverage.

SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. SodaStream products are available at more than 50,000 retail stores in 42 countries around the world.

The initial Kraft Foods brands to participate will be several varieties of Crystal Light, a leading women’s diet beverage, and Country Time, a lemonade brand. One of the new carbonated choices will include an ‘All-Natural’ lemonade. The terms of the deal were not disclosed.

“The carbonated market is an exciting segment for us,” says Doug Weekes, vice president, beverages of Kraft Foods. “We’re delighted to be working with SodaStream to help bring these terrific brands to consumers who prefer their beverages carbonated. It’s a perfect marriage of our iconic brands and SodaStream’s breakthrough technology.”

“We are excited to welcome these delicious Kraft drink mixes into our SodaStream portfolio,” says Daniel Birnbaum, chief executive of SodaStream. “Adding our sparkle to these popular flavors should attract a new audience to both Kraft and SodaStream, and increase awareness of the soda making category.” The companies plan to have the products available during the second quarter of 2012.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements