FDBusiness.com

Self-adhesive label maker Label Apeel has teamed up with packaging specialist Sherwood Press Group in a bid to offer clients, what it calls, a more strategic and stronger packaging and print service

Sherwood will introduce Label Apeel and labels to its carton board packaging and greeting card customers. Label Apeel will introduce Sherwood and carton board packaging to its customers.

According to the firms, the relationship between the two businesses has developed over a number of years, but the new working partnership was sealed with a handshake at this year’s Packaging Innovations show at the NEC.

Stuart Kellock, managing director of Label Apeel said that there was no real financial incentive behind the new relationship. He said that it was” purely about better service and the end product”.

He explained: “Jeremy at Sherwood contacted us after seeing our work and we hit it off straight away. Working closer to together just makes sense, we’ve got the same aspirations, processes and procedures; the same mindset. There’s great crossover with our services and it will mean we can work together to match colours and hit delivery dates.”

Sherwood Press Group chief executive Jeremy Bacon added: “We are pleased to form this sales strategic alliance to widen our collective product offering and better meet our customers’ needs. Label Apeel is an excellent business that is at the forefront of flexographic and digital label printing. We have identified a number of innovative products and business solutions that will be exciting to develop.”