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Lactalis Nestlé Aims to Bring Indulgence to the Chilled Desserts Category

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Lactalis Nestlé Aims to Bring Indulgence to the Chilled Desserts Category

Lactalis Nestlé Aims to Bring Indulgence to the Chilled Desserts Category
April 25
09:59 2017

Lactalis Nestlé, the UK fresh dairy products joint venture between Nestlé and Lactalis, has launched Aero® Heavenly – a new mousse in a large, shareable pot, which bids to innovate and boost the chilled desserts category[2]. Aimed at adults, Aero® Heavenly offers a new and enticing premium mousse experience for consumers looking to indulge.

Combining fluffy mousse, swirls of caramel sauce and chopped nuts, the latest offering from Lactalis Nestlé responds to significant growth in consumer interest surrounding treats for after-dinner sharing[3], with NPD which is set to innovate within the category, bolstered by significant marketing support.

Aero® Heavenly is available in two flavours – milk chocolate and salted caramel – with each 170g pot offering three servings. The sharing nature of the product capitalises on the ever-popular evening sharing occasion, which is gathering pace within the indulgence category[4].

Francois Boulard, Senior Brand Manager at Lactalis Nestlé Chilled Dairy, explains:“The evening sharing occasion is becoming hugely popular as more consumers look to treat themselves after dinner. We want to ensure our varied product range responds to this need and brings something truly revolutionary to the chilled desserts aisle. There is a clear gap in the market for a new and exciting treat for the evening occasion – one which we aim to fill with Aero®Heavenly. With its unique combination of ingredients, we hope this new offering will strengthen our current chilled desserts portfolio and add tremendous value to the category as a whole, offering truly indulgent taste satisfaction for shoppers.”

[1] Based on growth of over 5 million occasions since October 2014. Source: Kantar Worldpanel Usage, 52 w/e Oct 16 Occasion Profile, Individual Meal Occasions (% share), Evening Snacks

[2] Kantar Worldpanel Usage, 52 w/e Oct 16  Occasion Profile, Individual Meal Occasions (% share), Evening Snacks

[3] Based on growth of over 5 million occasions since October 2014. Source: Kantar Worldpanel Usage, 52 w/e Oct 16 Occasion Profile, Individual Meal Occasions (% share), Evening Snacks

[4] Kantar Worldpanel Usage, 52 w/e Oct 16 Occasion Profile, Individual Meal Occasions (% share), Evening Snacks


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