FDBusiness.com

Lyons gets an updated look from LFH

 Breaking News
  • AB InBev Withdraws 2020 Outlook Given the uncertainty, volatility and fast-moving developments of the COVID-19 pandemic in the markets in which AB InBev operates, the global brewer has withdrawn its 2020 Outlook, which was  announced...
  • Teknomek hits peak design with new Dyson Airblade wash troughs Hygienic furniture specialist Teknomek has introduced new Dyson Airblade wash trough models that have been developed to reduce listeria risk in food processing facilities. Variants of the product are available...
  • Greencore Names New CFO The Board of Greencore Group, a leading manufacturer of convenience food in the UK, has announced the appointment of Emma Hynes (pictured) as Executive Director and Chief Financial Officer with...
  • Müller UK & Ireland Launches Major Recruitment Drive to Help Feed the Nation The UK’s favourite dairy brand[1] has launched a significant recruitment push for up to 300 additional key workers to help feed the nation. This follows strong consumer demand for dairy products...
  • Unilever Takes Measures to Help Fight Against Covid-19 Unilever has announced a wide-ranging set of measures to support global and national efforts to tackle the coronavirus (Covid-19) pandemic. The company’s actions are designed to help protect the lives...

Lyons gets an updated look from LFH

September 25
11:45 2012

Burton’s Biscuits has rebranded its Lyons range of biscuits with the help of design agency

The company has refreshed the brand’s look, mixing its heritage with the modern day family. The brand proposition, according to LFH, focuses on “putting the home at the heart of the brand”.

LFH design director, Sharon Kitsell said: “The Lyons Corner House was a national institution. However, it was time for Lyons to leverage its wonderful history and heritage by engaging with today’s consumer.”

Stuart Wilson, chief marketing officer at Burton’s added: “LFH fundamentally understood the roots of the Lyons brand and successfully managed to bring it into the 21st century.

“The notion of the Great British Welcome is a really appropriate fit for consumers celebrating their heritage of a good value favourite biscuit with a cuppa. LFH has managed to achieve the perfect convergence of the right brand to the right market at the right time.”

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements
































Social media & sharing icons powered by UltimatelySocial
Follow by Email
LinkedIn
Share