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Mondelēz International Makes Seed Investment in Israeli Start-up Alongside Foodtech-focused Incubator

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Mondelēz International Makes Seed Investment in Israeli Start-up Alongside Foodtech-focused Incubator

Mondelēz International Makes Seed Investment in Israeli Start-up Alongside Foodtech-focused Incubator
November 17
09:00 2020
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SnackFutures, Mondelēz International’s innovation and venture hub dedicated to unlocking emerging snacking opportunities around the world, has made a seed investment in Torr, an early stage Israeli Foodtech Company, alongside Foodtech incubator The Kitchen Hub powered by Strauss-Group. Torr’s proprietary technology, brings real, simple ingredients together to offer multi-textural, sensorial experiences. Terms of the investment were not disclosed.

“Our investment in Torr validates Mondelēz International’s venture approach that began almost two years’ ago with the launch of our SnackFutures model,” explains Rob Hargrove, Executive Vice President of Research, Development & Quality for Mondelēz International. “Ventures and partnerships with new, innovative organizations enable us to secure future growth, and we will continue to expand our SnackFutures approach into new markets in the future.”

Torr was founded by leading food scientists and culinary experts Gil De Picciotto and Yoel Benesh, and Roy Naaman, who serves as the company’s CEO.

“Through The Kitchen’s & SnackFutures’ investment, we have the opportunity to accelerate our technology platform and expand its application,” says Roy Naaman, CEO of Torr. “We are committed to develop innovative products that are based on simple and healthy ingredients you can see and taste for consumers around the world”

SnackFutures’ investment in Torr is the result of a previously announced collaboration between SnackFutures and The Kitchen, Israel’s first Foodtech-focused incubator.

“The Israeli FoodTech sector is one of the most dynamic and exciting innovation ecosystems in the world,” says Jonathan Berger, CEO of The Kitchen. “Through our ongoing collaboration with SnackFutures and Mondelēz International, we are able to provide unparalleled access and visibility into one of the world’s leading FoodTech ecosystems.”

SnackFutures is a key pillar of Mondelēz International’s consumer-centric growth strategy: It seeks to accelerate innovation through the invention of new brands and businesses, as well as and venture investments with start-up entrepreneurs. SnackFutures seeks to collaborate in key strategic areas of well-being snacks and related capabilities, as well as digital platforms and capabilities.


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