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Müller Direct Next Generation

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Müller Direct Next Generation

Müller Direct Next Generation
January 19
09:03 2018

Müller, Britain’s biggest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients, has announced a new initiative to help ambitious young farmers build vibrant dairy businesses for the future. Müller will initially work closely with a group of approximately 25 Müller Direct young farmers who have the potential to create thriving dairy businesses.

The dairy company has already confirmed unprecedented investment in its UK network of dairies to enable it to build an additional £700 million worth of sales of dairy products made with milk from British farmers, by 2020.

Müller Direct Next Generation follows the launch of Müller Farm Insight and the Müller Direct Futures Contract option in 2017, initiatives designed to build a bright future for Müller Direct farmers.

Fully supported and funded by Müller, the dairy company will work directly with ambitious young farmers, over a three year period, by providing them with bespoke training on everything from benchmarking and market analysis, to business improvement planning.

The group will meet three times per year and will serve as a forum, enabling the farmers to share knowledge and best practice.

Müller Direct Next Generation is entirely optional and qualifying Müller Direct farmers will be contacted directly in due course with further details on the initiative.

Rob Hutchison, Milk Supply Director at Müller, says: “This is another valuable initiative for Müller Direct Farmers, this time focussing on the next generation. Müller is investing significantly to ensure that consumers will be able to buy more and more added value dairy products that are made in Britain with milk from British farms. We need to maintain a long term and progressive milk supply and Müller Direct Next Generation will help ambitious young farmers build the thriving dairy businesses of the future.”


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