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Nestle’s Skinny Cow Ice Cream Brand Extended into Confectionery

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Nestle’s Skinny Cow Ice Cream Brand Extended into Confectionery

Nestle’s Skinny Cow Ice Cream Brand Extended into Confectionery
May 11
07:24 2011
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Nestle’s Skinny Cow low-fat frozen snacks brand has launched its first ever confectionery range in the US. The Skinny Cow brand – famous with its majority female fan base for its indulgent but low-calorie ice cream sandwiches, cones, cups and bars – is extending into the confectionery category with two new products offering four different flavours.

Skinny Cow Dreamy Clusters are bite-sized treats which contain 120 calories per pouch, while Skinny Cow Heavenly Crisp bars contain 110 calories per bar. The new products continue the Skinny Cow tradition of offering ‘light’ yet indulgent treats. Indeed, confectionery is a natural extension for Skinny Cow. All four Skinny Cow confectionery products are currently available nationwide in the US, as single candy bars or pouches, or in take-home boxes.

Founded in Jersey under the name Silhouette in 1991, and featuring the Skinny Cow logo, the brand’s low calorie ice cream sandwiches were an instant hit in the small shops and markets of Manhattan, New York. In 2004, it was acquired by Nestle Dreyer’s Ice Cream and re-launched as Skinny Cow. Skinny Cow ice cream has enjoyed steady growth every year since its acquisition by Dreyer’s.

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