FDBusiness.com

Nestle is to invest about SFr49.6m (Eur38m) in a new breakfast cereals factory in Turkey. The 9,400 sq m facility in Karacabey, Bursa will begin production by the end of the year and is set to generate 160 new jobs.

As a strong leader in the breakfast cereals category with brands such as Nesquik, Nesfit and Cornflakes, Nestle responded to the growing need of such products in Turkey with a new factory that will become a regional hub for breakfast cereals and export products to North African and Middle Eastern countries.

Previously Nestle imported breakfast cereal products into Turkey, but thanks to the new factory, the majority of Nestle products sold in Turkey will be produced in the country. All the raw ingredients for breakfast cereals will be sourced locally. The new factory will become Nestle’s 15th breakfast cereals site worldwide.

The breakfast cereals category in Turkey is also growing radidly with around seven million Turkish households continuing to buy breakfast cereals. Nestle currently operates six factories and employs around 2,400 people in Turkey.