Nestle Starts Direct Operations in Saudi Arabia
Nestle Middle East has launched its direct sales and distribution operations in Saudi Arabia, marking a new phase of expansion in the region. Set to employ around 225 people in the first year of operations, Nestle Saudi Arabia will be headquartered in the city of Jeddah, with branch offices in capital city Riyadh and Khobar.
The launch follows the recent decision by the Saudi Government to further open up the national economy allowing international companies to set up and manage their sales and distribution operations. Saudi Arabia, with its 28 million inhabitants and its sizeable youth population, presents tremendous growth opportunities for Nestle.
Nestle has been operating in Saudi Arabia since 1955, when it signed its first agency contract in the Kingdom, and has since built a strong presence in the domestic market.
Nestle Middle East – which has invested more than $400m in the region since 1997 – operates17 factories and 37 offices, and employs more than 7,000 people.
