Nestlé to Build Nescafé Coffee Centre in China
Nestlé is helping to accelerate the development of China’s coffee industry with the construction of new facilities that will provide farmers with training in improved growing techniques, at the same time as promoting the beverage to more consumers.
The company has signed a memorandum of understanding with the local government in Pu’er, Yunnan province, agreeing to invest in a Nescafé Coffee Centre in the region that will include a coffee farming institute and a ‘consumer experience centre’.
The Institute, which will be the largest of its kind in China, will provide training to 5.000 farmers, agronomists and coffee business professionals every year. The experience centre will be used to raise the profile of coffee grown in Yunnan province among consumers from China and the rest of the world.
