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New Head For Chivas Brothers

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New Head For Chivas Brothers

New Head For Chivas Brothers
March 04
12:25 2013
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Pernod Ricard has appointed Laurent Lacassagne, currently Chairman & Chief Executive Officer of Pernod Ricard Europe, as Chairman & Chief Executive Officer of Chivas Brothers. He will report to Thierry Billot, Managing Director – Brands, and will be based in London.

Christian Porta, currently Chairman & Chief Executive Officer of Chivas Brothers will become Chairman & Chief Executive Officer of Pernod Ricard Europe. He will report to Alexandre Ricard, Deputy Chief Executive Officer & Group Chief Operating Officer, and will be based in Paris.

The switch in roles is effective from 1st of July 2013.

Laurent Lacassagne.

Laurent Lacassagne joined Pernod Ricard in 1988 as Internal Auditor before being appointed Finance and Administration Director of Besserat de Bellefon, Cusenier, then SEGM (former name for Pernod Ricard Europe). In January 1997, he was appointed Group Finance Director, before moving to Australia in November 2003 as Chairman & CEO of Orlando Wyndham. In February 2006 he was appointed Chairman & CEO of Pernod Ricard Pacific and since July 2008 he has held the position of Chairman and CEO of Pernod Ricard Europe.

Christian Porta joined Pernod Ricard in 1988 as an Internal Auditor following which he became Head of Financial Services. In 1994 he was appointed Finance and Administration Director at Pernod, before moving to London in 1998 as Managing Director of Campbell Distillers. In 1999 he was appointed Chairman and CEO of Orlando Wyndham, based in Australia, before moving back to London at the beginning of 2004 as Chairman and CEO of Chivas Brothers.


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