New Home For S.Pellegrino

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New Home For S.Pellegrino

New Home For S.Pellegrino
July 25
13:10 2016
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S.Pellegrino, the world’s leading sparkling mineral water, has decided to reshape its bottling plant in San Pellegrino Terme, Italy, where the source is located. Starting in 1899, S.Pellegrino has always been ahead of its time, and is now looking for a project that not only conveys an artistic vision, but also set new standards in terms of efficiency and compliance to environmental sustainability, all while providing a favorable working environment.

Thus, the decision was taken to launch an international-scale tender to secure a truly innovative and futuristic project by involving four of the world’s most distinguished architecture firms: NY & Copenhagen’s BIG (Bjarke Ingels Group), the Dutch MVRDV, the Oslo & NY based Snøhetta and Italy’s Michele De Lucchi.

This leap forward is also a testimony of S.Pellegrino’s commitment to its terroir, the place where everything started, and a relevant contribution to bring San Pellegrino Terme back to its golden age, at the height of the Belle Époque, when the town was an exclusive society rendez-vous for European aristocracy.

On September 15th, the four projects will be presented to a Judging Committee, coordinated by Professor Luca Molinari, Architecture Consulting & Curatorship, curator of the tender. The Committee will be composed by, Marco Settembri, Executive Vice President Nestlé, Head of Nestlé Waters, Magdi Batato, Executive Vice President Nestlé, Head of Operations, Stefano Agostini, President & CEO of Sanpellegrino and international personalities will be invited to join in.

“I am particularly proud of this project,” says Stefano Agostini, President and CEO of the Sanpellegrino Group. “With it, we intend to further promote the quality, uniqueness, international nature and the territory of origin of S.Pellegrino. Our brand is one with a rich history that is deeply-rooted in Italian tradition, which is recognized worldwide for its elegance, taste and excellence. We have invited four architecture studios of international stature to take part in this tender to design the home of S.Pellegrino mineral water, which is to become the signature of our Group, welcoming visitors from all corners of the world”.

By the end of September, S.Pellegrino will announce the winning project and its timeline.

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