O-I launches first-ever global campaign to support glass
Earlier this month OI- the world’s largest glass container manufacturer, announced the launch of Glass Is Life(TM).
Campaign
This ground breaking marketing campaign is designed to showcase the unique and unmatched qualities of glass packaging to build successful food and beverage brands. A first-ever global initiative, O-I’s Glass Is Life campaign also highlights the inherent love consumers have for glass and encourages other brands to choose glass.
Al Stroucken, chairman and CEO of O-I
“O-I’s extensive research shows a strong demand for glass among consumers, but the marketplace does not adequately reflect this interest. We aim to influence the food and beverage industry’s packaging decisions by showing the power of glass,” said Al Stroucken, Chairman and CEO of O-I. “As the leading maker of the purest and most sustainable packaging, O-I is excited to spearhead a movement that demonstrates the unique attributes of glass packaging and brings brands back into glass.”
Glass is better
Based on years of widespread business and consumer research, O-I has determined that taste, quality, health and sustainability represent the glass attributes that resonate most strongly with consumers around the world.
In a global study first commissioned by O-I in November 2008, consumers said that when faced with the option between glass and other packaging, they will choose glass and would like to see more glass packaging options. For example, in the food category, 91 percent of consumers around the globe indicated they prefer glass, however, only about 10 percent of foods are packaged in glass. O-I is working closely with customers around the world to enlarge the availability of food and beverage products in glass.
“It’s time to tell the world about the benefits of glass,” said Erasmo Schutzer, vice president and chief marketing officer for O-I. “The thought leaders featured in O-I’s Glass Is Life campaign are instrumental in helping us launch a more aggressive marketing strategy. Together we’ll show how glass preserves flavor, maintains health, enhances quality, protects the environment and builds brands.”
Other top brands choosing glass
O-I has been manufacturing iconic glass containers for leading consumer brands like Coca-Cola, PepsiCo, Heinz, Anheuser-Busch InBev, Nestle, Pernod Ricard and SABMiller since 1903. Today, O-I provides the highest quality glass packaging supplies to companies in more than 80 countries worldwide.
