FDBusiness.com

Having previously created the visual identity for UK healthy children’s food brand, Little Dish when it launched in 2006, Pearlfisher has designed the visual identity for the brand’s new snack range, Go Gos . The launch marks the brand’s first steps into the baby aisle, and opens the door to an exciting new category for Little Dish.

With a now established and award-winning range of healthy and convenient meals for toddlers, Little Dish wanted to offer families nutritious options for their little ones when they are out and about. As they originally did with children’s meals, Little Dish wanted to bring a fresh point of view to the snacking category by reframing snacking as positive behaviour and promoting the benefit of providing kids with wholesome ingredients that release energy slowly to help them stay healthy and active all day.

Pearlfisher’s new design brings the popular Little Dish characters – the Zoo Crew – all together for the first time, showing them being active and interacting with the product. Pearlfisher has maximised the language of good energy with a vibrant, informative and active design to encourage kids to live a colourful and well-balanced life, whilst still reassuring Mums of their nutritional goodness.